“In the morning, I actually look forward to seeing the weather, and I am not ashamed of it...”
WeatherTrend UX and Information Architecture
Reduce weather forecast friction for users who want a simple weather read, as well as keep a pulse on whats trending in that local area.
Customer Pain Points Solved:
1) As a user, I would like a seamless experience for reading the weather--accurately.
2) As a user, I would like to discover brands and content without fussy ads.
3) As a user, I want to know what is happening today in the city by which I gathered weather readback from.
Weathertrend: The Experience
A new, beautiful way to check out local weather along with the citys most happnening Trends and Events.
A Beautiful Forecast.
Let's face it, finding out its gonna rain on our beach day sucks.
With weathertrend, enjoy suggestive trip notifications in not-too far places where the weather is a bit "sunnier" than your local area.
How Social? SUPER-DUPER SOCIAL.
Weathertrend instantly connects you to the hottest events in your neck of the woods. Simply "touch" the #hashtag of the event. The API harmoniously connects to twitter members in your area who are interested in the same event.