What if I...
..designed the concept for a tablet/mobile app for one of my favortie award shows? From the gold-laden celebrative decors of plush Tinseltown parties, to in-depth candid interviews with famed actors; I knew exactly which features I desired to iterate on my Golden Globe Award application for iOS and Android. I knew that I also wanted to keep the user journey light and fun, but RICH with curated video content exclusive to golden globe app downloaders.
Given the heavy directional mood of the Golden Globes (known to set the temperature for the bit-more eccentric "Oscars"), the color palette, iconography as well as typographic treatment for the Globes needed to be in-sync with the prestige and existing branding skeletals of HFPA.
Users can sync to twitter, view engaging native ads as well as content, within a nifty push menu. Why should ads be plastered just anywhere? No longer. I think this would be a cool way to implement mobile advertisement.